The Department of Marketing at Chulalongkorn Business School (CBS) and Hakuhodo International (Thailand) Limited (HIT) announced the successful completion of the third year of their strategic HIT Program collaboration under the theme "Human x AI: The Future Marketer Challenge." The program cultivates a new generation of marketers with world-class skills through real-world application, using artificial intelligence technology to create marketing solutions that address the needs of SMEs across six provinces nationwide.

Students face genuine challenges from society and employ Marketing AI Tools throughout every process—from in-depth data analysis and strategy formulation to creative content production—to align with the complete transition to a digital economy.

This year, six community enterprises from six provinces were selected as primary case studies for marketing plan development. Six student teams conducted fieldwork and developed real campaigns in the following areas:

1. Pathum Thani Province (Lamthai Pattana Community) - processed catfish products 2. Lampun Province (Ban Hone Community) - processed fruit products 3. Rayong Province (Koh Kok Community) - herbal and rice products 4. Sisaket Province (Phak Hamai Community) - processed rice products 5. Phetchaburi Province (Makham Hairy Rice Center Community) - local rice products 6. Ranong Province (Plaeng Yai Coffee Community) - coffee products

The championship-winning team tackled the processed catfish project from Lamthai Pattana Community in Pathum Thani Province, transforming ordinary catfish into high-protein crispy catfish snacks. They reframed the product from a casual snack to a symbol of care and safety, positioning it in the "authentic market" segment with proper business structure and producer-focused content communication.

The second-place team addressed processed fruit products from Ban Hone Community in Lampun Province, elevating local Thai fruits into healthy premium freeze-dried snacks. They created gift sets targeting Chinese tourists, featuring "longans stuffed with strawberries" as a signature innovative product while optimizing online platform communications.

The runner-up team handled herbal products from Koh Kok Community in Rayong Province, shifting from traditional agriculture to an innovative business model to preserve the last rice fields in Mab Taphut. They developed "Horm Herb" herbal pillows as an urban wellness brand, designing a three-phase marketing strategy: building awareness through ASMR content showcasing herbal ingredients, creating real experiences through trial points in offices and shops, and fostering consumer loyalty through LINE QR scanning for daily relaxation points.

This success announcement marks not only the conclusion of the third-year program but also stands as proof that new-generation marketers from Chulalongkorn are ready to drive industry innovation with both technological intelligence and balanced understanding of human values.

Dr. Prawat Kittharmagulnij, chairman of Phluang Kanchanaburi FC, has posted details behind the scenes of the Park Hang-seo deal, revealing that the real difficulty wasn't with the coach himself, but with his wife.

Phluang Kanchanaburi FC previously announced the signing of the renowned South Korean coach as their new head coach for the upcoming Thai League 2 season.

In his post, Dr. Prawat explained: "Convincing Coach Park wasn't easy. The hardest person to convince was his wife. She had many concerns about Park, so we had lengthy discussions before she felt confident. Everyone fears the coach, the coach fears his wife, and the chairman fears the madam—that's just how it is. Park's wife will be moving to Kanchanaburi as well, and the people there will take good care of both of them."

Park Hang-seo enjoyed considerable success during his five years coaching the Vietnamese national team. He led Vietnam's U-23 team to the AFC U-23 Championship runner-up finish in 2018, won gold at the Southeast Asian Games in 2019 and 2021, claimed the 2018 AFF Championship, finished fourth at the 2018 Asian Games, reached the final of the 2019 AFC Asian Cup, and qualified for the third round of 2022 FIFA World Cup qualifying.

Industry Minister Varawut Silpaarchaa revealed progress at the Industrial Estate Authority of Thailand (IEAT) following the implementation of aggressive policies to drive Thailand's industrial sector. The Industry Ministry is accelerating Thailand's economic growth through the 'ONE MIND unified industry' initiative, showing concrete results.

Investment figures in industrial estates are surging, capitalizing on the global shift in manufacturing bases and positioning Thailand as a regional center for technology and clean energy industries. The IEAT's Low Carbon City development policy has become a major attraction for clean energy industrial groups to increase their investments continuously.

Simultaneously, the IEAT is accelerating efforts to elevate industrial estates nationwide as primary investment destinations for global investors through four key pillars: partnering with the World Bank to attract Green Finance supporting SMEs and future industries, promoting standardized international carbon credit markets, reforming laws to reduce factory licensing procedures to one month, and implementing smart surveillance systems to monitor environmental pollution 24/7.

According to IEAT Governor Sumet Tangsetsereekul, as of March 2025, overall investment in industrial estates continues to expand strongly. Thailand currently has 82 industrial estates across 18 provinces, with 75 operating commercially, housing over 5,798 factories with cumulative investment value reaching 13.37 trillion baht.

This aligns with the Board of Investment (BOI) first-quarter 2025 investment promotion applications, which surged over 1.01 trillion baht, representing 2.4 times growth—a crucial positive signal for Thailand's economic recovery, reflecting investor confidence in choosing Thailand as their primary manufacturing base.

Minister Varawut stated that these expansion figures reflect economic stability and success in attracting new investment into the country, particularly in electric vehicle (EV) and advanced technology sectors.

"The Industry Ministry is ready to push forward the new phase of the 'Thailand Future Fund: TFF,' raising over 100 billion baht as an important financial tool to develop green economic projects and support artificial intelligence (AI) and clean energy industries in the future, such as floating solar farms and digital infrastructure."

"Currently, the IEAT still has over 24,984 rai of available land for investment, mostly in the Eastern Economic Corridor (EEC). We will accelerate development of the Smart Port Laem Chabang with digital technology and intelligent utilities infrastructure to support future industries (S-Curve), while supporting Thai SMEs to enter global supply chains to drive sustainable economic growth."

On May 26, 2025, at the Police Hospital's Forensic Institute, 60-year-old Nanthavaly Nakrop, the deceased's eldest sister, arrived along with her father's younger brother Long Pintong, 59, to claim the body of Semlap Pintong, a 44-year-old insurance company employee and the eighth and final victim of the train-bus collision at the Asok-Dindeang intersection. The family had not previously come forward to report him missing. The investigation led by Deputy Inspector Jarupat Buakaew from Mukkasan Police Station traced clues from Instagram stories posted by another victim, Wipharuks Phueri, and connected with the deceased's close friends and company, ultimately conducting DNA testing with his paternal cousin Pairat Pintong to confirm his identity, despite the two not being well acquainted.

Nanthavaly, 60, the deceased's maternal aunt who raised him as a child and hadn't seen him for over 30 years, revealed that although they had drifted apart geographically, they maintained contact and supported each other. She expressed shock upon learning he was among the victims, only discovering this when his friends and employer contacted her after the accident occurred the previous week.

"His life was lonely. Sometimes he wouldn't even answer calls, so we rarely spoke, only on important holidays," Nanthavaly said. "He was talented, hardworking, and had a good character. His parents and younger sister have all passed. He worked in insurance and had to commute to work, returning home late every day. When we'd visit, sometimes we'd stand waiting in the dark because he hadn't returned yet. He had no family. It was a pitiful life."

She emphasized that the family's visit was not motivated by hopes for compensation or financial settlement, only to properly care for and give their relative a dignified final farewell. "We're not expecting money at all. Even if we received nothing, we wouldn't mind. We just want to care for and send our brother off in the best way possible."

The family will take the deceased's body for religious ceremonies at Chompuvet Temple in Muang Nonthaburi district, where the remains of the deceased's parents and sister are kept. His rental room remains unopened as the family deliberates on next steps.

Thanakorn Sangkaew, director of the Bangkok Mass Transit Authority's Personnel Development Office, attending the proceedings, expressed condolences and stated that the BMTA will take full responsibility for the body's collection, religious ceremonies, and all related arrangements, including compensation according to applicable regulations. The family can determine the dates and procedures according to their wishes. Sangkaew confirmed that the BMTA has already assisted the families of the seven previously identified victims and will continue providing full support.

Dry, flaky skin with itching and irritation is a confidence-damaging problem, especially for those who spend long hours in air-conditioned environments. Many people apply multiple moisturizers only to find temporary relief before their skin becomes tight and flaky again in a never-ending cycle that continuously undermines skin health.

Ceramides and Skin Barrier: The Overlooked Key

Sustainable solutions to dehydrated skin don't come from surface moisturizing alone. Instead, you must understand how the skin barrier works—a structure built primarily on ceramides, natural fatty acids. When ceramide levels drop, the skin barrier weakens, losing its ability to retain moisture and becoming easily irritated. True restoration requires replenishing ceramides to rebuild and strengthen the skin's protective barrier.

Deep Nourishment Innovation: Extended Moisture Lock

To address dehydration effectively, CeraVe skincare products stand out by combining three essential ceramides. Whether in rich cream form or lightweight lotion, they feature MVE (Multivesicular Emulsion) technology—a patented delivery system that gradually releases active ingredients continuously for up to 24 hours of hydration. Key benefits include:

Skin Barrier Restoration: Essential ceramides (1, 3, 6-II) prevent water loss from the skin's layers MVE Technology: Provides deep, continuous hydration throughout the day Tailored Texture: Choose between cream and lotion formulas without greasiness

Developed with dermatologists, these products are fragrance-free, non-comedogenic, and hypoallergenic—safe even for sensitive skin. For those seeking to restore soft, supple skin, selecting the right texture allows you to experience lasting hydration and finally say goodbye to flaking and itching.

Thai wheelchair racer Pongsagon Paiyaw delivered an outstanding performance at the Nottwil Para Athletics Grand Prix 2026 in Switzerland, capturing gold in the men's 200-meter wheelchair racing T53 class with a time of 24.89 seconds. Beyond claiming the championship, he shattered the world record previously held by Canadian Brent Lagatos, who set the mark of 25.04 seconds on May 28, 2017—nearly nine years ago—by just 0.15 seconds. Speaking afterward, Paiyaw revealed that the Switzerland competition served as a world ranking point accumulation event, and he successfully achieved his goal of breaking the 200-meter world record. He noted that opportunities to compete in the 200-meter wheelchair race are rare, as the event is often eliminated from major tournaments. Though the 200-meter distance isn't his preferred racing length, Paiyaw expressed pride in adding another world record holder to Thailand's achievements.