Deputy PM Supachee Explained Senate Inquiry on New Marketing Strategy Using Influencers to Help Farmers Avoid Roadside Sales

On April 27, 2569, during a Senate session chaired by General Kriengsak Sriraksa, First Deputy Speaker of the Senate, Senator Yukul Chanawatwattanpanya raised questions to Deputy Prime Minister and Commerce Minister Supachee Suthammaphan regarding delays in the Chanthaburi circular fruit management center project. Despite two government approvals and successful community consultation, local orchard farmers have lost sales opportunities to foreign capital groups that undercut prices on Thai agricultural products.

The project, which has been studied for over 20 years and is fully prepared, prompted questions about when the Cabinet would advance and present it for consideration.

Supachee clarified that the government is committed to improving agricultural management. Agriculture currently generates only 6% of GDP but employs 30% of the workforce, creating an imbalance. If resolved, it would improve living conditions nationwide, reflecting the government's intention to stabilize agricultural products.

However, caring for agricultural products requires integrated solutions across all sectors. During her visit to Chanthaburi, she observed proper orchards with oversight teams. When quality issues arise, they must be addressed and monitored accordingly.

"The discussion isn't limited to central markets but encompasses a comprehensive fruit management center including agricultural product processing. For durian with high yields, I've reviewed cold storage facilities to extend fruit shelf life. Regarding the raised questions, I will address them not just for central marketing but also processing to add value and increase farmer income," Supachee stated.

Supachee added that they are preparing new and continuous marketing strategies. Chinese influencers will conduct live broadcasts from Thai orchards, supported by domestic influencers promoting products. With many items requiring promotion, farmers will no longer need to sell fruits along roadsides.

The Board of Investment (BOI), represented by Secretary-General Naruttham Thetsatheersakdi, announced the Tech & AI Career Expo: Bangkok 2026 in collaboration with the Eastern Economic Corridor Policy Board (EEC) and Amata Industrial Estate. The event, organized by Singapore-based DayOne Data Center—a global digital infrastructure provider—took place on April 25, 2026 at Sam Yan Mit Town.

The expo provided opportunities for students, graduates, job seekers, and early-career professionals to explore career paths in the rapidly expanding digital industry. The event featured over 500 job openings from 30 leading Thai and international companies partnered with DayOne, covering engineering, digital infrastructure systems, IT, cloud services, AI, and business support roles from companies including Analog Devices, Hitachi, Schneider, KBTG, Symphony, iTel, Data Wow, and B Global Tech.

The event reflects Thailand's positioning as a long-term business hub and commitment to developing the country's digital ecosystem, particularly in human resource development to support Thailand's future industries and establish the region's digital economic and data center hub. Job openings span multiple levels, from electrical engineers and cooling systems technicians—critical to data center operations—to network and fiber optic technicians, cloud and cybersecurity specialists, sustainability experts, project managers, and business support staff. Most positions accept vocational diploma and bachelor's degree holders, not exclusively from top universities.

Human resource development is critical to the success of the rapidly expanding global AI and data center industries. LinkedIn data shows AI has created over 1.3 million new jobs worldwide, reflecting growing demand for technology talent. Deloitte reports that data center positions grew 64% between 2022-2024, presenting significant opportunities for Thailand to accelerate workforce development in areas like electrical engineering, cooling systems, cloud networks, cybersecurity, and automated systems management to support advanced technology investments. Beyond direct employment, data centers generate supply chain jobs in construction, engineering, electricity, renewable energy, and telecommunications.

BOI emphasizes investment quality and Thai workforce skill development. Data center operations represent not just digital infrastructure but a new ecosystem connecting education, private sector, and new generations. Multiple universities are developing new curricula directly addressing data center industry needs. King Mongkut's Institute of Technology Ladkrabang opened the country's first Master's degree program in Data Center Engineering, with this DayOne partnership marking an important starting point for creating opportunities.

In the digital age where people spend most of their time staring at computer and smartphone screens, "Office Syndrome" has become a silent threat to the health of working professionals. Many overlook symptoms like back pain, neck pain, and shoulder stiffness, dismissing them as temporary fatigue. However, medical experts warn that if left untreated, these symptoms can develop into serious conditions like herniated discs pressing on nerves. Recognizing the problem and seeking proper treatment for Office Syndrome is crucial and shouldn't be ignored.

Risks from Ignoring Office Syndrome

Structural Damage to the Spine: Prolonged poor posture causes muscle imbalance and tension in the fascia. Over time, this pulls the spine out of its natural alignment, increasing the risk of spinal curvature or premature disc degeneration.

Nervous System Effects: When muscles become severely tense, they create trigger points that compress nerves and blood vessels. This can cause numbness in the extremities, muscle weakness, or chronic migraines from insufficient blood flow to the brain.

Physical Therapy: The Root-Cause Solution

Painkillers only provide temporary relief. Modern Office Syndrome treatment now focuses on rehabilitation medicine using physical therapy techniques. This includes body structure assessment, advanced technologies like High Power Laser and Ultrasound to reduce deep inflammation, and exercise instruction to modify behavior.

Summary: Good health is the foundation of success. If you're experiencing these warning signs, consulting with a specialized clinic like Rachatagaya is a safe and professional choice. Let our expert team care for you, develop a treatment plan, and restore your freedom of movement and quality of life.

Hello Dara – Je Pearl, the bright and charming daughter of Puth Puttichai and Zui Wattaya, has joined the production team for the Cryo Viva advertisement. The film 'Curse of the City,' a romantic comedy, is releasing its trailer on May 14th.

Multi-platinum superstar ZAYN has released his fifth full album 'KONNAKOL,' containing 15 pop and R&B tracks that continue the musical evolution fans first heard on his debut album 'Mind of Mine.' The album cover features a snow leopard, a profound symbol in South Asian culture that clearly reflects the roots and cultural heritage that influenced this album. Additionally, a deluxe version includes two bonus tracks: 'Bad For You' and 'Raise The Dead.'

The film 'Curse of the City' is a romantic comedy about a spirited female ghost and a person who reimagines traditional folklore with a contemporary twist. The film stars Numtarn Pichakanya, Tee Bunyagiati, Namhuan Purita, Sprite Bababi, and others. Director Kop Anuwat Promjaeng guarantees plenty of laughs, with the film releasing on May 14th in theaters.

Je Pearl brings her brightness to the Cryo Viva advertising production team. The talented daughter of Puth Puttichai and Zui Wattaya has earned the nickname 'Je the Daring.' Zui shared that she raises her children differently from her older brother PJ, allowing them to explore the world freely. However, for this project, Zui carefully planned ahead by banking stem cells from her children's umbilical cords with Cryo Viva as a health insurance for their future.

Young actor Boy Anuvat, also known as 'Boy PEACEMAKER,' shared a relaxed photo during his break, fully recharging. He will soon take the stage at the PEACEMAKER THE RE:PEACE CONCERT 23RD ANNIVERSARY on May 16-17 at UOB LIVE, EMSPHERE, to reminisce about and celebrate the memories, bonds, and impressions PEACEMAKER has left over its 23 years.

Prominent actress Min Pechaya opened up for the first time, stating she is absolutely not running away and shocked to suddenly be asked to prove herself in court again. She is ready to cooperate and appeals for fair prosecution based on correct evidence, requesting bail rights to fight the case and thanking those who are waiting for her to clear her name.

The case involves April 27, 2025 at 9:00 AM at the Special Affairs Prosecution Division 1 office on Ratchadamri Road, where prosecutors scheduled to indict Ms. Pichaya Wattanamontri (Boss Min) and Mr. Yuranun Phomromontri (Boss Sam), two famous actors accused of joint fraud against the public and The iCon Group company, at the criminal court. Both had requested to postpone their meeting with prosecutors from the previous March 26 date.

Min Pechaya revealed for the first time that she disappeared to rest and recover from the turmoil she faced over the past year. This morning, the actress clarified via TikTok: "Over the past year, after I was acquitted on January 8, people may have wondered where I went. I haven't been active on social media, but I've been living normally—just not posting online. I went away to rest and recover from the chaos that happened in my life."

Min Pechaya expressed shock at being asked to prove herself in court again, despite already being cleared. "Today I want to share what I've faced this past year. Last year I proved my innocence and was cleared of the accusations. But today I'm shocked that suddenly I'm being asked to prove myself in court again. I am ready and have always been willing to cooperate. I've cooperated with every agency from the very first day this happened, even though the company hasn't said anything and has remained silent."

"I've done everything I can do on my part—held press conferences, appeared in criminal court voluntarily. I live here at this address, you can call me anytime to question me, or go to the Central Investigation Bureau. Before this big issue even erupted, I went to each department offering my cooperation with every agency. I've always been willing to cooperate."

Min Pechaya reaffirmed her innocence today and appealed for fair prosecution based on correct evidence. "Today is another day I stand firm proving my innocence. I am an ordinary citizen who wants to exercise my right to seek justice. Over time, I've submitted multiple letters requesting justice with evidence to the prosecutor. The most recent was April 7."

"What I want most is for the main case—the iCon case—to be decided first so I can know what happened and move forward with everyone. If it really must be indicted, I'm asking to be charged for the years and number of times I actually worked with The iCon Group company."

Min Pechaya appealed against blanket charges and pledged cooperation. "Right now I'm being charged for a period I wasn't involved in. I was lumped in from the start. When the chaos first happened, but after things settled and the facts became clear, I was acquitted. Now after more than a year of submitting all the facts, if it absolutely must be indicted, please indict based on correct evidence with the correct number of years and times."

"To put it simply, it's like I worked for a company that had problems, but I only joined them a year and a half ago, while the company had been operating for 6-7 years and was indicted. But I got lumped in for 6-7 years. At minimum, if you indict me, indict me for the correct number of years and times I actually worked there based on the evidence you have. That's all I'm asking."

Min Pechaya insisted she is definitely not fleeing, noting that her life and family have suffered immensely. "On April 27, I'm ready to cooperate and ready to meet with the prosecutor," she concluded.

The Community Development Department under the Ministry of Interior held a grand opening of 'Regional OTOP Nan Province' for fiscal year 2569 under the theme 'Our Local Colors: Tales of Community Wisdom,' featuring 300 quality booths designed to stimulate grassroots economic development and strengthen local economies.

Siam Sirimongkol, Director-General of the Community Development Department, presided over the ceremony alongside Chainnarong Wongyang, Governor of Nan Province, and other senior officials to collectively promote regional marketing channels and sustainably increase community incomes. The event implements Thailand's One Tambon One Product (OTOP) initiative, emphasizing grassroots economic development through a 'marketing leads production' concept to increase sales channels and allow local people to learn innovations and product models from other regions to improve their own product quality.

The Nan Province event marks the third of six nationwide OTOP Regional events, including those in Kalasin, Rayong, Nan, Chachoengsao, Phatthalung, and Loei provinces.

Siam Sirimongkol stated that 'OTOP Regional events are crucial mechanisms for driving sustainable grassroots economy growth. We not only showcase products but also present the 'stories' and 'wisdom' of each locality to add value. This Nan event aims to create networks between producers and consumers, including Business Matching opportunities for OTOP entrepreneurs to grow internationally, directly creating jobs, livelihoods, and returning income to communities.'

The event runs for seven days until April 30, 2569 at Nong Nam Khrok field, featuring over 300 booths from 73 provinces displaying one to five-star OTOP products and food items including textiles, apparel, food, beverages, decorative items, and herbal products. Highlights include local wisdom demonstrations, Business Matching sessions, cultural performances, and concerts by renowned artists throughout the event.

The public and tourists are invited to support Thai community wisdom products at the 'Regional OTOP Nan Province' event from now until April 30, 2569 at Nong Nam Khrok field, Muang Tung Subdistrict, Phusai District, Nan Province.