JSP revealed how Thailand's aging society is driving consumer spending, with the company targeting revenue growth of no less than 10% this year despite overall economic headwinds and plans to expand into foreign markets. Pisanu Daengprasert, CEO of JSP (Thailand) Public Company Limited, disclosed that the company recorded 201 million baht in sales and service revenue for the first quarter of 2025. While overall sales growth has been modest—reflecting the global economic impact of rising oil prices—the company attributes softer Q1 performance to seasonal patterns, as promotional pricing in the previous quarter's final stretch led to bulk purchasing orders that temporarily suppressed Q1 demand once prices normalized.

However, sales remain supported by Thailand's growing elderly population, who prioritize preventive health care, driving consistent demand for body care products. The company is closely monitoring market conditions and adjusting distribution strategies with selected partners showing positive momentum. JSP remains confident that Q2 2025 sales will gradually recover and meet targets, with the full year 2025 still tracking toward 10% or better revenue growth, partly due to anticipated 10% increases in pharmaceutical prices linked to rising crude oil costs.

The company is executing two core business strategies: first, driving its flagship product lines with strong customer loyalty—particularly Sudapho Oasot rice bran products, which benefit from robust repeat purchase rates and have gained credibility through peer-reviewed international research validating product efficacy; second, expanding into international markets to diversify revenue sources and reduce market concentration risk while seeking new business partnerships abroad to strengthen competitiveness in the growing global health sector.

Beyond these core strategies, JSP is pursuing aggressive marketing tactics to broaden its customer base, expanding brand awareness among target demographics through both digital and traditional channels, positioning itself to reach customers domestically and internationally.

On May 22, 2569, Army spokesman Lieutenant Colonel Winthhai Suwari disclosed that the Thai Army received a report on May 21 from Unit 2603 of the Suranari Task Force while conducting fortification improvements at Border Marker 18 in Kabchoeng district, Surin province. At 14:20, troops heard five small-caliber gunshots originating from the south at approximately 600 meters away, within Cambodian-controlled territory. After hearing the shots, the troops ceased activity and conducted thorough observation but detected nothing unusual and resumed their mission. No Thai personnel were injured and no return fire was initiated to avoid revealing Thai positions and troop deployment. The Suranari Task Force has ordered units to remain vigilant and strictly adhere to rules of engagement according to the situation. While Cambodia's actions appear to be long-range provocation, they clearly constitute behavior in violation of the joint statement. The Suranari Task Force will lodge a protest with Cambodia through established coordination channels in the area.

On May 22, 2569, Piyanat Seangiam, director of Social Development and Human Security for Buriram Province, along with Tanaphon Muangchaleom, acting director of the Community Organization Development Institute (Public Organization) in the Northeastern Regional Office, Wutthipong Luongudonthai, chairman of the Community Organization Network for Buriram Province, and related agencies held a fact-checking meeting regarding Jetrin, 18 years old, who falsely claimed to be a government official and Zone 6 chairman to defraud a sufficient housing program for repairing homes of poor residents in Charoem Subdistrict, Prakon Chai District, Buriram Province.

On March 5, 2569, the Charoem Subdistrict Community Organization Council approved a budget of 375,000 baht for a housing repair program covering 11 homes. Jetrin claimed he would oversee all repairs but only completed 7 homes, leaving 4 unfinished, resulting in damage of approximately 140,000 baht. He then disappeared without returning the funds despite multiple requests from the council chairman.

Additionally, Jetrin is accused of defrauding members of the community welfare fund, embezzling over 426,000 baht, bringing total damages to nearly 600,000 baht. He allegedly befriended government officials and agency representatives, claiming he would build homes for elderly poor residents, convincing them to demolish their old houses, but then never constructed new ones while also stealing money from their accounts.

The Charoem Subdistrict Community Organization Council, the welfare fund, and affected elderly residents have filed complaints with Baan Bua Police Station. During an agency coordination meeting, Jetrin called community council chairman Eud Sanprakon requesting mediation and claiming he would repay the housing repair funds, but refused to disclose his location or provide specific repayment terms. He also alleged that others were involved.

Piyanat Seangiam revealed that investigation confirmed Jetrin is not a government official and has no affiliation with the Community Organization Development Institute as claimed. He gained credibility by being the grandson of a welfare fund vice-chairman and by posting doctored images on social media to appear legitimate before impersonating officials to various agencies to build trust and access information, enabling multiple scams.

Beyond the community organization complaint, the Ministry of Social Development and Human Security has assigned lawyers to help affected elderly victims file additional reports. Related agencies will expedite securing additional budget to repair the remaining 4 homes and assist the affected elderly residents.

Democratic Party deputy leader Chai Chana Detchdetcho announced on May 22, 2025, that the party's volunteer legal clinic received complaints about a Chinese gray-market group holding foreign passports who cannot return to China and have set up businesses in Thailand. The group operates multiple money-laundering fronts including restaurants, entertainment venues, noodle shops, KTV bars, and luxury karaoke lounges on Ratchada Road and in the Meng Chai and RCA areas, as well as a supermarket. These establishments belong to the Chinese group but are registered under Thai nominees, locally called "straw men." They employed a Thai man with the initials R. (nicknamed Ruea) to register the businesses and hold shares on their behalf. The businesses report revenues of 30-100 million baht despite insufficient investment, and the entertainment venues operate without proper licenses, staying open until dawn with drug use occurring inside.

The Chinese gray-market group members own luxury homes in upscale suburban areas and maintain a "straw man network." The straw man network leader, R. Ruea, was previously arrested in 2020 for illegally crossing into Cambodia. He was formerly based in Bangkok but currently resides in Nonthaburi Province. Chai Chana revealed the straw man network structure, showing how R. Ruea owns the operation while accounting staff manages funds and others hold assets. R. Ruea has placed vehicles and land with friends, and property with his parents. He registered companies but never filed financial statements, as has his mother. The group reportedly owns luxury homes valued at 20 million baht in Nonthaburi. Chai Chana said he will forward all evidence to Phitthak Detcha, a Democratic Party MP and chairman of the parliamentary anti-money laundering and drug trafficking committee, to coordinate law enforcement action.

Chairman Detcha stated that R. Ruea, approximately 30 years old, is uninvolved in politics, while the straw man network manager also faced similar charges. He noted the Prime Minister has ordered provincial police commanders and governors to strictly suppress such operations. As a legislator, Chai Chana pledged to closely monitor the case, emphasizing that without stopping scammer gangs, Thai society will continue facing serious crime problems.

Chairman Detcha also noted that the Chinese gray-market group modified KTV buildings, dividing them into private bar-like rooms where drugs are used, with construction costs exceeding 20 million baht. The group targets commercial buildings and converts them into small bars with illegal activities. He questioned whether Bangkok authorities, particularly former Bangkok Governor Chadchart Sittipunt, knew about the structural modifications and whether inspection teams verified if these venues complied with Bangkok regulations.

On May 22, the Thai Professional Qualification Institute (TPQI), Sukhothai Thammathirat University (STOU), and the Thai MOOC project announced a significant collaboration by signing a memorandum of understanding to enhance workforce capabilities through an intelligent platform. The initiative focuses on professional standard certification and credit accumulation through both Credit Bank and Competency Credit Bank systems to support sustainable lifelong learning.

The academic cooperation signing ceremony was presided over by Dr. Wannee Nonthasiri, Inspector-General of the Ministry of Higher Education, Science, Research and Innovation. Leaders from all three organizations signed the MOU and participated in a panel discussion on directions and mechanisms for promoting lifelong learning and workforce development under the concept "STOU FOR ALL—One Worker, One Learning Opportunity."

Ms. Chullada Mejul, Director of TPQI, revealed that the core objective of this collaboration is to implement a professional qualification system as the primary mechanism for developing workers. TPQI will support the integration of professional standards with STOU's curricula, ensuring learners receive not only academic knowledge but also professional competency certification recognized by employers through the E-Workforce Ecosystem (EWE) Platform—the central hub for managing Thailand's workforce data.

The collaboration encompasses three main components: credential linkage that enables workers to convert work experience into professional and academic qualifications; a Competency Credit Bank system promoting skill-based credit accumulation for career advancement; and digital learning innovation that integrates TPQI's E-Training system with Thai MOOC and STOU to provide accessible reskilling and upskilling opportunities anytime, anywhere.

Prof. Dr. Jintavee Khlai Sangkha, Director of the Thai MOOC project, stated that Thai MOOC aims to serve as a bridge through the ThaiD system to develop people of all ages with lifelong learning opportunities in both academic and professional fields. He noted that STOU's pilot contribution of 75 courses to Thai MOOC exemplifies institutional commitment to data sharing.

Assoc. Prof. Dr. Taweewat Wattanakulchaiyaporn, Rector of STOU, added that the collaboration with TPQI will enable the university to address market demands by producing workers with skills aligned to labor market needs, leveraging Thai MOOC's innovative learning approaches to enhance Thailand's workforce competitiveness on the global stage.