AIS Enters Vertical Series Market with ReelShort Partnership, Offering 4,000+ Titles for 39 Baht Monthly
AIS has partnered with ReelShort to launch a vertical series streaming service offering over 4,000 titles for 39 baht per month, marking the largest content collection of this type in Thailand. The partnership reflects a 56% surge in vertical series app usage among Thai consumers, who increasingly prefer short, fast-paced entertainment content accessible on mobile devices. This collaboration represents ReelShort's first partnership with a telecommunications provider in Southeast Asia, positioning Thailand as a strategic market for regional expansion.
On April 24, 2025, AIS announced its aggressive push into the vertical series market through a partnership with ReelShort, a global short-drama platform. Lertshai Kaddtrob, head of AIS's mobile business division, stated that AIS has assembled the largest vertical series content library in the market with over 4,000 titles, capitalizing on customer insights showing 56% growth in vertical series app usage year-over-year. The company is launching a 5G ReelShort package at just 39 baht monthly to provide entertainment experiences with quality connectivity.
AIS data reveals that vertical short-drama app usage has grown 56% compared to the previous year, with 3 million new users added. Currently, approximately 9 million AIS customers use vertical series apps monthly, reflecting consumer preference for short, quick-paced content accessible anytime and anywhere. The ReelShort partnership enriches AIS's digital ecosystem with 4,000+ titles updated daily, featuring Thai subtitles and dubbing, making AIS the market's most comprehensive vertical series platform.
Joey Jia, CEO of Crazy Maple Studio (ReelShort's developer), noted that vertical series represents one of the fastest-growing entertainment trends globally, designed specifically for mobile viewing with concise storytelling that quickly resonates with audiences. ReelShort is now the world's number one micro-drama platform with millions of daily users and premium content spanning genres including romance, fantasy, and thriller. The platform prioritizes localization, including Thai dubbing and subtitles, with Hollywood-level production quality from Silicon Valley headquarters for global audiences.