Mayor Tuey Addresses Bang Saen Beach Tent Controversy: Jong-Caelan Issue Resolved, Just a Misunderstanding
Saansook Municipality Mayor Nongchai Kunpleum resolved a tent rental dispute with South Korean YouTubers Jong and Caelan at Bang Saen Beach, attributing the 400-baht overcharge to miscommunication about beachfront pricing. The municipality
May 25, 2025 – Nongchai Kunpleum, Mayor of Saansook Municipality, addressed the controversy involving South Korean YouTubers Jong and Caelan, who were charged 400 baht for two tent rentals at Bang Saen Beach. Although the money was eventually returned, the mayor expressed his regret as a fan of both content creators and apologized to them and their followers.
The mayor explained that the incident stemmed from unclear communication and misunderstanding. The tent rental area adjacent to Bang Saen Beach operates under an agreement with the municipality that has been in place for years. Operators are permitted to rent chairs and can only sell papaya salad and beverages; other food must be purchased from nearby shops.
The issue arose because the beachfront zone contains eight canopy beds total. When two people occupy one tent, the remaining six cannot be sold to others, creating a loss for the operator. The operator failed to clearly communicate that the beachfront area operates on a full-tent rental basis with negotiable pricing, leading to the misunderstanding when 400 baht was charged for just two people.
According to the mayor, Jong and Caelan had no issues with payment, but the incident gained traction on social media, causing damage. Non-beachfront tents cost 50 baht each, while beachfront tents require full-canopy rental charges.
Following the incident, Saansook Municipality will implement improved communication measures for tourists. The municipality has instructed operators to: 1. Clearly display pricing menus for all products and services 2. Confirm agreement on service charges before providing service 3. Strictly comply with regulations and operational terms
Tourists who prefer not to rent tents can use shade-only areas without tent rentals, with eight shaded spots available along the beach, or visit on Tuesdays when the beach is clear of rentals.