Viriya Insurance is advancing brand identity communication through the campaign "Steadfast in Duty for 79 Years," reflecting its role as a general insurance provider standing beside Thai people in all circumstances. The company is partnering with Choojai and friends creative agency and director Atta Hemvadi, known for directing "Goehang...Gohome," to convey the message through advertising films aimed at spreading positive energy.

Amorn Tongthiw, Managing Director of Viriya Insurance Public Company Limited, revealed that in 2569 the company launched a corporate image promotion campaign under the concept "Steadfast in Duty for 79 Years," presenting a new perspective that goes beyond merely promoting corporate image. Instead, it aims to communicate to the public the company's business approach, reflecting the role of "duty" as an insurance provider that has stood alongside customers and Thai society through all circumstances over its 79-year history—authentic brand identity communication. Given that consumers currently receive abundant information, clearly communicating Viriya Insurance's foundations and identity is crucial, enabling consumers to make informed decisions about service selection.

For this new campaign, Viriya Insurance collaborated with Choojai and friends creative agency to develop concepts, create content, and plan campaign communications, alongside advertising director Atta Hemvadi, whose recent directorial work on "Goehang...Gohome" helped convey the concept through the advertising film series.

In the first quarter, the company employed O2O (Online-to-Offline) communication strategy through the Pre-Campaign activity "Viriya Insurance Gives You the Strength to Do Your Duty," which received strong public response by inviting citizens to share encouragement for various individuals, professions, and roles in society—such as doctors, nurses, street sweepers, traffic police officers, and others—via the company's official Facebook page and offline communication through billboards at major Bangkok landmarks.

In the second quarter, the company officially launched the "Steadfast in Duty for 79 Years" campaign, unveiling advertising films that creatively conveyed stories reflecting the profound value of "duty." This marks another significant step for Viriya Insurance in advancing corporate communication through concepts that create social value, with hopes that this campaign will be a positive force spreading encouragement to everyone facing today's many challenges, both expected and unexpected.

"We believe there are many others in society who think like Viriya Insurance—to do their duty as well as possible in all circumstances. That's where this campaign of encouragement comes from," the company stated.

Pairat Ueophudungleert, Co-Founder and Executive Creative Director of Choojai and friends, noted that an organization that has stood alongside Thai society for nearly 80 years must possess strong organizational culture and inherent values.

For the advertising film, Choojai and friends invited viewers to question "duty neglect," incorporating real-life events to raise awareness before closing with a message thanking ordinary people who fulfill their duties fully every day.

"This advertising series doesn't aim to point fingers or judge anyone. Rather, we want to communicate to viewers that what you do every day has value," Pairat said.

On May 21, Burapha Forces and the 12th Ranger Regiment control unit conducted border patrol operations in the Pa Rai Noi area of Aranyaprathet district, Sa Kaew province, when they discovered a large group of people attempting to illegally cross into Thailand through a natural passage. Officers apprehended 22 Cambodian nationals with small children and 3 Thai citizens, all lacking travel documents and with no human smugglers found at the scene.

The 22 Cambodian workers stated they had previously worked in Thailand, returned home, and were attempting to sneak back in for employment. They admitted to paying 7,500 baht each to smugglers for border crossing fees.

One of the arrested Thai nationals revealed he had worked as an admin in the 'Fi-Fa' network, scamming people into investment schemes in Cambodia through Facebook and Line, earning up to 25,000 baht monthly. He was later smuggled across the border to work in the SKYDO and LPP SKY buildings in Poipet.

Another Thai woman disclosed she had been a nursing assistant in Chiang Mai before being recruited by a friend to work for the 'Fi-Fa' network in Cambodia under false promises of good income. She eventually fell into the illegal online scam cycle and escaped after a crackdown. All suspects were transferred to Khlong Luek Police Station for legal proceedings.

On May 21, 2569, Deputy Commander Phuwadon Ounpodee of Buppharam Police Station announced the arrest of Kittipong Phumilaeng and Chaiyarat Visatakhet, who were wanted by Thonburi Criminal Court on charges of joint theft through deception posing as officials. The suspects targeted multiple victims using the Hornet gay dating app before defrauding them of valuables and cash.

In the first case (Criminal Case 98/2569), the victim met the suspect known as "Ice" on April 29, 2569 via Hornet and agreed to meet at a hotel on Lat Ya Road in Khlong San District, Bangkok. They spent time together in the room. The following morning on April 30, the suspect claimed police would inspect the victim's phone due to suspicious financial activity and tricked him into revealing his password. The suspects then transferred 13,600 baht from the victim's Kasikornbank account to a Krung Thai Bank account. The victim was later deceived again when someone posing as a police officer sent messages instructing him to hand over his phone for further investigation. After losing contact, the victim realized he had been scammed and filed a complaint.

In the second case (Criminal Case 97/2569), another victim met the suspect on May 1, 2569 and was invited to the same hotel. After leaving with the suspect, he received a message claiming police were searching the room and demanding 3,000 baht as a bribe. The victim only had 500 baht and transferred it as requested. The second suspect was captured on CCTV stealing the victim's backpack while leaving the hotel and escaped by motorcycle taxi. The first suspect also fled.

After gathering evidence, investigators obtained arrest warrants from Thonburi Criminal Court for both suspects, who were apprehended on May 21, 2569. The investigation is ongoing to determine if there are additional victims with similar experiences.

On May 21, special operations officers from the Department of Local Administration conducted a raid on a major gambling den located inside a hotel in Nai Klong Bang Pla Kod, Phra Samut Chedi District, Samut Prakan Province. Officers discovered numerous gamblers actively engaged in gambling activities and apprehended all suspects at the scene. The search yielded nearly 7 million baht in cash and gambling chips. Investigators were stunned to find that the operation had a daily cash circulation of 43 million baht. All evidence has been collected and all gamblers have been detained and will be turned over to police for further legal proceedings.

On May 21, 2025, Deputy Chanthaburi Provincial Police Commander Pol. Col. Arkpong Soonthavibat received a report of a shocking stabbing incident at the intersection of Rattanawit Road near Sarakaew Temple in Bang Kacha subdistrict, Muang district, Chanthaburi province. Officers from the Evidence Unit, on-duty doctors from Phra Pokklao Hospital, and Sawang Boriboon rescue volunteers arrived to investigate the fatal stabbing.

At the roadside food stall, authorities found the body of Malay Tangjai, 71 years old, lying face-up in a pool of blood. The victim had multiple stab wounds concentrated on her left buttock, left cheek, and left temple area. Near the scene, police arrested the suspect, Yarnyong, also known as Boy, 45 years old, the victim's biological grandson. He was subdued by civilians and officers and pinned to the ground, speaking incoherently.

A search of Boy's Honda motorcycle (license plate 1GF 9127, Chanthaburi) revealed a blood-stained one-foot-long pointed knife in the front basket. Amid the wailing and cursing of grieving relatives, the investigation proceeded.

During questioning, Malay, 72-year-old mother of the suspect and sister of the victim, tearfully revealed that Boy suffered from mental illness and had been taking medication from Phra Pokklao Hospital for over 20 years. Recently, he experienced severe hallucinations and exhibited paranoid behavior, believing people were plotting to harm him and suspecting relatives wanted to kill him.

Boy had a history of going on destructive rampages and picking fights with the victim's household located nearby. He had even threatened to "kill the whole family." Unable to endure his behavior further, family members had previously filed a police report for his arrest. On the day of the incident, the victim had set up her durian stand along the roadside when Boy rode by on his motorcycle. He suddenly became mentally unstable, drew a knife, and repeatedly stabbed his biological aunt until she died.

Police initially detained Yarnyong for psychological evaluation at the station and conducted a urine test to check for drug use. They coordinated with authorities to obtain his psychiatric treatment history to support the case file. Police formally charged him with premeditated murder and proceeded with legal proceedings.