A 37-year-old Chinese artist has built a multi-million yuan business creating elaborate balloon sculptures after being inspired by a TV show, overcoming initial ridicule by developing techniques that keep his creations intact for weeks or m
Sui Dengyong, a 37-year-old from Xiangyang in Hubei Province, China, has transformed ordinary balloons into spectacular artistic creations, generating substantial income with annual revenues exceeding 1 million yuan (around 4.8 million baht).
In his younger years, Sui worked in Guangzhou, starting as a factory employee before advancing to engineer. He initially planned to continue in this field indefinitely. However, in 2013, while watching a television program featuring contestants in balloon-made costumes, he became instantly fascinated with balloon art. He saw it as a low-cost venture with diverse growth potential.
He then used his savings of 30,000 yuan (approximately 140,000 baht) to travel to Henan Province for balloon art training. A month later, he returned to his hometown and opened a shop, launching his business venture seriously. Initially, however, nobody believed the business would succeed, with many questioning whether "blowing balloons could actually make money." But he refused to give up, starting by distributing flyers on the streets and pitching his services to wedding planning companies one by one, eventually securing clients for party decorations and various events.
In 2015, he expanded to other cities and began accepting commissions from shopping malls and large-scale events, attracting clients from diverse areas. A major turning point came in 2017 when he was invited to appear on renowned CCTV programs such as "Shining China" and "Golden 100 Seconds," making his work nationally recognized.
"After that, nobody looked down on me anymore," Sui Dengyong said.
Following the broadcast, orders flooded in from across the country, allowing him to surpass 1 million yuan in revenue. His largest project was creating a balloon art exhibition for a real estate development project in Zhejiang Province, valued at 600,000 yuan (approximately 2.8 million baht).
Sui revealed that the key to creating commercial value in his balloon work is developing techniques to extend durability. While ordinary balloons typically deflate within 3-4 days, his creations can maintain their condition from one week to three months through specialized techniques such as adjusting knot-tying methods to reduce air leakage points, using layered balloon techniques, and applying protective coatings for enhanced durability.
Through continuous innovation, his balloons have become commercial art used to decorate shopping malls, exhibitions, and numerous large-scale events. Over the years, he has won awards from several balloon art competitions and has trained over 4,000 balloon professionals across the country.