Chachoengsao FC has successfully extended the contract of experienced Brazilian defender Horge Filippe for another season to keep him as a key player for the 2026/27 campaign. The versatile defender delivered excellent performances throughout the 2025/26 season and played a crucial role in helping the team secure 8th place in the standings, appearing in all 27 matches across competitions for a total of 2,239 minutes and scoring 4 goals.

Filippe began his professional football career in Brazil with Juventude before moving to several clubs including Tombense and Boavista. He also gained international experience playing in Portugal, Saudi Arabia, and Singapore with Lion City Sailors FC. Before joining Chachoengsao FC in the 2025/26 season, Filippe played for several Thai clubs including Nongbua Pitchaya FC, Lampang FC, and Trat FC.

Filippe remains part of head coach Rangsan Wiwatchaichai's plans as the club prepares for the Thai League 2026/27 season.

Deputy Interior Minister Arthit Sampaththirat revealed on May 20, 2569 that a steering committee has approved commemorative activities for Queen Ramphai Barni of the Seventh Reign marking the 100th anniversary of celebrating her royal legacy, to be held at central, regional, and international levels. The Interior Ministry has notified all 76 provincial governors to organize regional events allowing the public and all sectors to collectively express loyalty and reverence for her gracious legacy. The ministry has directed the 76 provinces to conduct commemorative activities between May 22, 2569 and December 31, 2570. On May 22, 2569 at 7:00 AM, Buddhist chanting ceremonies and merit-making alms-giving will be held at provincial halls or suitable venues, presided over by provincial governors and coordinated with central activities. Sampaththirat invited all Thai citizens to participate in the Buddhist chanting ceremony and merit-making on Friday, May 22, 2569 at 7:00 AM at designated provincial locations, requesting attendees wear traditional Thai dress or formal attire in white or cream tones to collectively pay respects and honor her gracious legacy.

On May 20, 2569, Nong Khai authorities reported that on May 18, District Officer Chakrapong Punthaepheng of Muang Nong Khai District received notice from village security volunteers that five suspicious bags and sacks were discovered along the Mekong River near Ban Hin Ngom. Upon inspection, officials found 146 packages of suspected narcotics inside the sacks.

On May 19, Pol. Col. Pienghathai Suphon, evidence officer for Nong Khai Province, conducted chemical tests on the suspicious substances packaged in durian and tea-shaped plastic bags. Testing revealed that some packages contained ketamine, while other packages appeared to be white crystalline flakes resembling ice. However, detailed examination showed these were actually orange fentanyl—a different substance entirely that does not react to standard chemical tests.

The investigation confirmed 28 packages of ketamine (28 kilograms) and 118 packages of orange fentanyl (118 kilograms). Authorities believe traffickers are grinding up orange fentanyl to deceive buyers into thinking they're purchasing ice, as both substances appear as white crystalline flakes. The dangerous orange fentanyl is being smuggled into Thailand and distributed through trafficking networks.

Consumption of orange fentanyl, which has acidic properties, can cause severe nausea, vomiting, acute abdominal pain, kidney damage, dizziness, depression, cognitive decline, memory loss, and potentially fatal damage to lung tissue and blood vessels. All seized materials have been forwarded to Ban Deua Police Station for further legal proceedings.

During an appearance on Club Friday Show produced by CHANGE2561, actor Nek Chalie reflected on his famous crying scenes and the techniques behind his award-winning emotional performances. He admitted to once rejecting major film and television offers worth 10-20 million baht because of his desire to pursue music as a career instead of acting. "I wasn't ready to work back then. Music was the one thing I hadn't succeeded in yet," he explained, adding that he even grew out his hair in an attempt to shed his actor image and reinvent himself as a musician.

Regarding his personal life, Nek Chalie confirmed he has pursued multiple relationships, acknowledging he's been flirtatious with several women. When asked if he's a ladies' man, he responded casually, "Anyone who's pretty and approaches me, I respond to everyone. About 4-5 people." He recalled one infatuation with a fruit vendor, describing it more as an obsession than genuine love.

On his history of generosity to ex-girlfriends, Nek Chalie revealed he's bought houses for former partners, saying he enjoys seeing what kind of home they prefer. "If we get along and agree on the relationship, I'm prepared to build or provide one," he stated. However, he emphasized that he regrets some past relationships, mentioning one house he's never returned to in the last two years.

When asked about being taken advantage of in relationships despite media reports suggesting he was cheated on, Nek Chalie acknowledged the pattern: "I know he's deceiving me, but I'm willing to be deceived." He attributed relationship problems often stemming from financial and interest-related issues, admitting that as someone who typically initiates relationships, he must accept the consequences when things don't work out as hoped.

Regarding his current status, Nek Chalie made it clear: "Right now, I'm not ready to take care of anyone. I'm single but not in dating mode." He emphasized that he's always managed his own career and life decisions independently, never relying on a manager or anyone else to guide him.

Thailand's social media marketing (SMM) industry is experiencing rapid growth as consumers spend more time on social platforms annually, while algorithms from Facebook, TikTok, Instagram, and YouTube become increasingly sophisticated. Creators, entrepreneurs, and agencies must constantly adapt their strategies. This article explores five major trends that Thai digital marketing experts are focusing on and explains why like-boosting, view-boosting, and follower-boosting services remain important tools in many brands' plans.

Trend 1: Creator Economy Drives SMM Tools as Essential Factors The number of content creators making a living in Thailand continues to rise—from freelance creators to SME entrepreneurs and employees doing side hustles. This intensifies competition on each platform's feed, making SMM services a fundamental tool for professional creators to gain visibility during content launches.

Trend 2: "The First 60 Minutes" — The Golden Window That Determines Content Fate Digital marketers have identified a common pattern: all platform algorithms heavily weight engagement occurring in the first 60-180 minutes after posting. Posts with high early engagement are significantly more likely to appear on For You or Explore pages compared to typical posts, making rapid like-boosting and view-boosting services highly desirable for creators.

Trend 3: Quality Accounts Over Bots — Quality Over Quantity While SMM services are growing, the market is shifting direction as major platforms develop smarter bot-detection systems. Services using foreign bots risk client accounts being shadow-banned or restricted. Consumers are now choosing providers using real Thai accounts with distributed engagement schedules and quality guarantees, marking a clear shift toward "Quality Over Quantity."

Trend 4: Live Commerce Dominates — Boosting Live Viewers as a New Tool Live shopping on Facebook Live, TikTok Live, and Shopee Live is growing significantly in Thailand. Campaign managers have found that livestreams starting with fewer than 100 viewers have only an 8-12% chance of being recommended, while streams with 300+ viewers from the start have a 60% recommendation rate. This makes viewer-boosting for live streams an important tool for professional streamers building social proof in the crucial first five minutes.

Trend 5: Mobile-First and Short Content — TikTok Likes Become a Key Signal Over 90% of Thai social media users primarily access platforms via mobile, making vertical video content (TikTok, Reels, YouTube Shorts) significantly more engaging than photo content. On TikTok specifically, the like feature is a critical signal that the algorithm weighs heavily, as it represents greater user effort than simple scrolling. Creators understanding this principle use TikTok-specific services alongside producing content with a clear hook in the first three seconds.

Service Providers in the Thai Market One example reflecting these trends is Ads4u.co, which offers like-boosting, view-boosting, follower-boosting, and live viewer services across all major platforms. They use real Thai accounts, require no password sharing, and employ distribution systems to protect client account security.

These five trends demonstrate that the social media marketing industry is evolving toward more sophisticated, quality-focused strategies.