Caught Red-Handed: Supachee and Pimrypai's Stories Don't Match on 100-Baht Durians—Premium Grade or Not?
A controversy erupted over contradictory claims about durian quality in a livestream promotion featuring Deputy PM Supachee Suthammaphan and influencer Pimrypai, with the Commerce Ministry saying lower-grade fruit while the promotion itself used "premium grade" terminology. Durian farmers are worried the 100-baht pricing signals artificial pressure on farm-gate prices, and a parliamentary MP is demanding clarity before the evening livestream airs. The situation has raised broader questions about transparency and the effectiveness of using influencers to solve agricultural market challenges.
On April 28, 2025, at Parliament, Prisat Wachrasindu, a list MP from the Pheu Thai Party, spoke to media about concerns surrounding an evening livestream involving Deputy PM and Commerce Minister Supachee Suthammaphan and prominent influencer Pimrypai. Prisat said he was representing the public's worries, particularly from durian farmers anxious that the 100-baht-per-fruit promotion signals pressure that could artificially depress farm-gate prices and harm farmers' livelihoods.
Prisat noted a troubling inconsistency: the Commerce Ministry's initial statement claimed the durians shown were not grade A but a lower premium category, yet when reviewing Pimrypai's livestream, the influencer and the minister both used the terms "premium grade" and "grade A meat," and the durians looked like top-tier fruit. "If we're being honest, someone isn't telling the truth," Prisat stated. "The Commerce Ministry says it's a lower grade, but the influencer clearly says premium or grade A. So I'm asking the ministry to clarify who's being truthful."
On the morning of April 28, the Commerce Ministry issued a new statement claiming it had no involvement in selecting which products appeared in the livestream—essentially saying it didn't know what was being sold. This contradicts the ministry's prior claim about lower grades, and Prisat questioned how the minister could claim ignorance when she was visible on camera hearing the product descriptions and pricing.
Prisat urged Deputy PM Supachee not only to stream this evening but also to make herself available for parliamentary questioning, as this matter will likely feature in upcoming debates. He noted that while using influencers isn't inherently wrong, there are concerns about pricing transparency and whether this approach will actually solve long-term agricultural challenges. Each crop, he argued, requires tailored solutions rather than one-size-fits-all strategies.