ICC and Suan Dusit University Launch Digital Creator Program
ICC International and Suan Dusit University have partnered to launch a digital creator development program teaching marketing, content creation, and personal branding skills. The initiative aims to equip students with practical experience a
ICC International Limited (Public Company), a leading marketing and distribution firm operating domestically and internationally, has formally partnered with Suan Dusit University through a Memorandum of Understanding (MOU) to establish the "Next-Generation Creator Development Program for the Digital Business Era." The program is designed to promote and develop skills in digital marketing, online communication, personal branding, and creative content creation, while offering students opportunities to generate additional income through practical experience with premier brands.
The MOU signing ceremony took place at the 30th Synergy Group Fair & Face event at the BITEC Bangkok Convention and Exhibition Center's Silk 2 Hall. The agreement was signed by Thammarat Chokwattana, Executive Director and Chairman of ICC International; Dr. Rebecca Russell, Executive Director and Chief Corporate Communications Officer of ICC International; and Anuthorn Pu-areeyai, Executive Director and Chief Human Resources Officer of ICC International, alongside representatives from Suan Dusit University including Associate Professor Dr. Chanasuek Nitsanont, Vice President for Administration, Research and Innovation.
The collaboration aims to transfer knowledge and expertise in digital marketing, online sales techniques, and personal brand management on digital platforms. Thammarat Chokwattana stated that as commerce and communications increasingly shift to digital platforms, equipping young people with proper content creation and online marketing skills is essential. ICC International is pleased to share real-world marketing expertise from its professionals and brand specialists, enabling students to gain practical experience and develop income-generating opportunities through product reviews, affiliate marketing, and various collaborative marketing formats while preparing them for careers in the digital economy.