Zhao Lusi boosts Thai brand FUNDAO in viral post
Chinese actress Zhao Lusi sparked a viral social media sensation after being photographed with a handbag from Thai fashion brand FUNDAO, propelling the Thai designer's "AVA mini" bag to international "it bag" status. The celebrity endorsement from the beloved actress, who has a strong following in Thailand, has significantly boosted awareness of Thai fashion design globally and reinforced Thailand's growing soft power in the fashion industry.
BANGKOK — 14 May 2026, Chinese actress Zhao Lusi, affectionately known to fans as "Rosy", has sparked a social media frenzy after appearing with a handbag from Thai fashion brand FUNDAO, drawing attention from both Thai and international media.
Thai fashion value soars after the Asian superstar, who has long enjoyed a warm reception from fans during visits to Thailand, was recently photographed carrying a handbag from Thai brand FUNDAO while posing with her favorite dachshund doll. This latest display of soft power continues to elevate Thai fashion's presence in the international arena.
Zhao paired a lace camisole-style outfit and the minimalist "AVA mini" handbag in Ivory, designed by Thai designer Yin-Fundao Baesakul. The bag creates an elegant aesthetic associated with the "Quiet Luxury" look, featuring its minimalist yet distinctive butterfly-wing silhouette and detailed handcrafted elements. Zhao's "ROSYDOEDIAN TOYS" plushie also made a cameo, adding a cute, playful touch that sent social media into a frenzy.
Fans were quick to take notice, instantly rushing to identify the bag and hailing it as the latest "it bag" after Zhao was seen using it. While FUNDAO had already gained recognition among international fashion circles and had been adopted by fashion enthusiasts worldwide, Zhao's endorsement is being viewed as another significant moment for Thailand's soft power movement. The attention generated by the actress has not only created excitement among fans but also intensified interest in Thai fashion in both domestic and international markets, marking another milestone for global recognition of Thai designers.