Dr. Pichet Muangnaphot, Thailand's renowned sports psychologist specializing in mental health support for national team and Olympic-level athletes, posted on his personal Facebook page addressing Rodtang Jitmuangnon, emphasizing that Rodtang should leverage sports science fully and prioritize athletics over celebrity status.

"I believe Rodtang should embrace comprehensive sports science services and transform himself from a 'celebrity' into a true 'athlete,' which would undoubtedly make him a valuable asset to Thai society. He must commit to and uphold Olympic values. He needs to develop his mindset with strong motivation and determination. He must maintain discipline in physical training to achieve peak condition. He must continuously improve his fighting skills beyond their current level. If he has the courage and strength to follow this path, he will become a great athlete and contribute significantly to society," Dr. Pichet stated.

Krung Kao Group officially launched four music labels—BRIDGE, 9Arkkhan, MACHg, and Ennead—with a free concert exceeding six hours. The grand launch of Krung Kao Group, under the leadership of Om Panpol Prasarrachakij, represents a new chapter for the music industry at the 'INTO THE OTHER HALF' Press Conference & Free Concert held on April 29, 2025, at ONE BANGKOK FORUM. After operating for over eight years, the group has produced numerous artist management projects and concert events including GeneLabCon, We are Only Monday Concert, The Darkest Romance 'Fieldtrip,' Three Man Down Basic Tour, It's Gonna Be Tilly Birds, Taitosmith 'Listen to Thai Music,' COCKTAIL 77 Ever Tour, and the recent Little Size Concert.

During the event, Om Panpol shared his vision regarding the role of record labels in the digital age, posing the critical question: 'Are record labels still necessary?' This reflects how the digital era allows artists to create, distribute, and grow independently, requiring labels to adapt to changing contexts.

Krung Kao Group views this trend as a crucial direction for future operations, operating under the philosophy that record labels and artists are 'equal partners' working together as mutual supporters. While artists retain complete ownership of their work, the label functions as a behind-the-scenes mechanism, establishing systems and enhancing capabilities to propel artists to their peak potential. The group believes artists with different approaches should receive tailored service management matching their identity, direction, and potential, supporting their optimal development.

Krung Kao Group announced a roster of 35 artists across four labels with distinct musical directions and identities to accommodate current market diversity:

MACHg (Machi) is a new Thai music label led by Kong Huai Rai and Bank Ratwitchaya, redefining luk thung and Thai music with an open approach to diverse genres, developing new-generation artists as key drivers of the Thai music market. MACHg comprises seven artists including Kong Huai Rai, Nai Patchari, plus MACHg Audition artists Hom Jai Sane, Cha-Chom Saowakorn, View Walnika, newcomers Goki Kwisara, and Prang Prang Thip.

9 Arkkhan (Kao Akkhanya) is an alternative music label supporting new artists with distinctive musical identities under an open-space philosophy for underground and diverse art. Founded by Jay Itchanan Preuogiat, it features eight artists including Little John, manutsawee, Saman, Wichitchon, Manop, Gandharva, PINKIE, and the well-known TaitosmitH as the label's senior artist.

Ennead is a music label born from collaboration between quality teams from music and film-television production, led by Om Panpol and Pond Krisada Wit.

The Revenue Department is ramping up efforts to combat tax evasion across lower southern Thailand, with contraband cigarettes remaining the top smuggled commodity. Excise Commissioner Pornchai Theerapavet announced enforcement results from the Department's Regional Office 9, covering seven lower southern provinces: Songkhla, Trang, Narathiwat, Pattani, Phatthalung, Yala, and Satun—strategically important border areas for the nation.

During February-March 2026, authorities apprehended 622 cases, representing 8.83% of nationwide violations, with fines and estimated penalties totaling 245.55 million baht—a 119% increase from the previous year. Cigarettes accounted for 317 cases with 5.84 million baht in fines and 232.11 million baht in estimated penalties. Officers seized 200,106 cigarette packs total: 22,030 domestic and 178,076 foreign—a 34% increase (over 50,000 packs) from the previous year.

Other contraband categories included liquor (153 cases, 1.57 million baht), fuel products (125 cases, 5.56 million baht totaling 67,402 liters), beverages (16 cases), playing cards (10 cases), and beverage products (1 case). The enforcement strategy employs data-driven targeting, border surveillance, transportation route interdiction, and technology integration to combat sophisticated smuggling networks.

Beyond enforcement, the department developed an innovative cigarette waste destruction machine replacing traditional burning methods under Zero Waste principles. Seized tobacco is now repurposed—tobacco leaves are processed into biological pesticide solutions for farmers, while tobacco fibers are used in fabric dyeing projects with Songkhla Rajabhat University and local weaving enterprises including Ban Sapanpla, Wat Kok Piao Koh Yo, and Dah La Pa Tae communities, creating added value from previously illegal goods.

Chonburi FC, a top Thai League 1 club, has announced the termination of its contract with Congolese striker Jonathan Bolongi, despite two remaining matches in the season. The club has officially ended the agreement with Bolongi by mutual consent and wished him success in his future football career. Bolongi made 29 appearances for the "Chonburi Sharks" this season, accumulating 2,304 minutes of play and scoring 7 goals. Throughout his time with the club, he was a significant contributor both in matches and training sessions. Chonburi FC expressed its gratitude to Bolongi for his dedication and professionalism during his tenure, wishing him continued success in his professional football journey.

The Thai Football Association has announced a 23-player squad for Thailand's U-17 national team under the leadership of head coach Marco Gol Kerl to compete in the AFC U-17 Championship 2026, taking place from May 5-22 in Saudi Arabia. The team features goalkeepers, defenders, midfielders, and forwards from prominent Thai clubs and schools including Bangkok Christian College, Buriram United, and various other institutions. The team will depart from Suvarnabhumi Airport on April 30 via Qatar Airways flight QR827. Thailand is grouped in Group A alongside Saudi Arabia, Tajikistan, and Myanmar, with the top two teams from each of the four groups advancing to the knockout rounds. The eight advancing nations from Asia will represent the continent at the FIFA U-17 World Cup to be held in Qatar in November. Thailand's group-stage matches include May 5 against Tajikistan at 00:30 (early May 6), May 9 against Saudi Arabia at 00:00 (early May 10), and May 12 against Myanmar at 00:00 (early May 13), all at King Abdullah Sports City venues.

Thang Thai, the youngest daughter of entertainer Jass Chuan Cheun, is following closely in her father's footsteps, working in both music and film, including a recent project together called "Heng Chia Jass." Recently, Jass opened up about his parenting philosophy, explaining that while he worries naturally as a father, his core principle is simple: as long as he doesn't cause his daughter trouble, he can do whatever he wants. He emphasized that he has never caused problems for anyone in his past.

When asked about his daughter being directly questioned by friends about whether her father is wealthy, Jass revealed he's taught her to answer in a straightforward and simple way: "middle class, honey." Beyond that, he's also teaching her how to navigate social media, believing that one day she'll inevitably encounter both praise and criticism. Her mother will also help monitor her social media presence and teach her to be emotionally strong.

When asked if he worries about his daughter starting her entertainment career, Jass responded: "Right now I just want to do everything I can to make sure she doesn't face hardship. But when it comes to who I am, I haven't hurt anyone or caused anyone problems. That's all that matters. What I am mostly just bothers people's eyes and ears in two ways, but I've never caused anyone real trouble."

Regarding feedback from school, Jass noted that it's typically just what kids naturally experience. When friends ask if her dad is rich, she simply tells them "middle class," and other kids have their own family situations too.

Asked if his daughter can handle these situations, Jass expressed confidence: "I'm trying to teach her because she's active on social media and will definitely encounter these things one day. But I'm confident that one day she'll come and talk to us about it. Her mother will check her Instagram and tell her that when people insult her, she needs to be emotionally strong because life isn't always bright."