PR Department in Talks with FIFA but No Deal Yet on 2026 World Cup Broadcast Rights
Thailand's Public Relations Department is in talks with FIFA over broadcast rights for the 2026 World Cup, but negotiations remain ongoing as officials weigh FIFA's pricing against budget constraints and additional operational costs.
The Public Relations Department held discussions with FIFA regarding broadcast rights for the 2026 FIFA World Cup, but negotiations have not yet concluded. According to Thai Radio Broadcasting Service, the Cabinet approved on May 12, 2569 for the PR Department to serve as the lead agency in acquiring the broadcast rights for the 2026 FIFA World Cup.
The PR Department, led by Director-General Sudruthai Lertkasom along with Deputy Directors Porpitaksa Maensiri and Chaiwattana Boonchawalit, advisors Kachen Karnika and Aranya Ketkaew, and representatives from the Office of the Attorney General, participated in online discussions and negotiations with FIFA representatives to review the conditions and licensing fees for broadcasting the 2026 FIFA World Cup in Thailand.
Initial discussions have not reached a conclusion. Although FIFA's proposed pricing follows international standard rates, the budget Thailand must allocate requires careful consideration of multiple factors, including economic conditions. Analysis of previous tournaments reveals that costs extend beyond licensing fees to include taxes, technical expenses, and various operational costs requiring substantial additional funding from sponsors. Given the tight timeline, there are concerns about meeting these requirements in time. Nevertheless, the PR Department will need to proceed with careful deliberation.