Government Launches 'Thai Street Gold Star' to Elevate Thai Street Food to Global Standards and Boost Grassroots Economy
The Thai government launched 'Thai Street Gold Star' to certify street food vendors to international standards using AI and digital tools, aiming to boost tourism and the grassroots economy across three pilot cities starting with Bangkok, C
The SME Promotion Office (สสว.) and Suan Dusit University have launched the 'Thai Street Gold Star' project to elevate Thai street food operators to international standards through AI technology, digital innovation, and modern management systems. The government views Thai food and street vending as crucial soft power assets, with the tourism sector generating over 3 trillion baht annually—nearly 20% of GDP—yet lacking standardization and consumer confidence, particularly in food safety and hygiene.
Deputy Prime Minister Naphinthon Srisarnpang emphasized that the government prioritizes grassroots economic development, noting that Thailand's 3 million SMEs employ over 10 million workers and drive the national economy. The new project targets global wellness tourism travelers who demand assurance that street food meets safety, quality, and health standards.
The project will guide vendors through comprehensive quality checks including pesticide residue testing, ingredient safety, shop hygiene, service standards, cost management, and business administration. A dedicated 'Thai Street Gold Star' mobile application will serve as a central platform showcasing certified restaurants, allowing both Thai and foreign tourists to search for dining options, read reviews, access menus, and verify sanitation information. The app incorporates AI to analyze consumer behavior and recommend personalized dining experiences while linking tourism data, promotions, and food and wellness travel routes.
SME Promotion Office Director Panita Chinnawat announced the pilot phase will operate in three strategic tourism and economic cities: Bangkok, Chonburi, and Chiang Mai, initially screening approximately 1,500 vendors with roughly 1,000 advancing into the standards development and certification process.