The global beverage industry is valued at 65.52 trillion baht, with Informa Markets organizing ProPak Asia 2026 to support Thai entrepreneurs in using technology and innovation to enhance beverage production and development, targeting the wellness-longevity segment amid global mega-trends.

Thailand maintains its status as the world's fifth-largest non-alcoholic beverage exporter. The global beverage market is projected to reach approximately 2.03 trillion U.S. dollars, or about 65.52 trillion baht, by 2026, with an average annual growth rate of 5.65%. Asia-Pacific is the fastest-growing market, driven by rising incomes, growing populations, urbanization expansion, and increasing consumer demand for convenient products that support health-focused consumption behaviors (wellness), quality longevity (longevity), and preventive health care.

Thai beverage industry is expected to maintain its position while the domestic market value in 2026 is projected to exceed 500 billion baht, following the same global trajectory. To enhance competitiveness and address current challenges, innovation and technology are critical solutions for improving operations and production processes efficiently.

ProPak Asia 2026 is significant for the industry's transformation. Beyond being the region's largest processing technology and packaging exhibition, it will highlight machinery innovations and technologies supporting comprehensive production across all beverage types, including advanced aseptic technology, production line adjustments for lightweight packaging, recycled plastic packaging (rPET), and AI-driven production management for zero waste and reduced energy costs.

The event will feature ProPak Drinksphere, a hub for the beverage industry's future, offering expert insights, demonstrations, and workshops on modern beverage innovation, advanced water production technology, functional drinks and craft alcohol, and industry technologies and trends. A special seminar on "Hydration & Health: The Role of Beverages in Health and Longevity" will be held by the Thai Beverage Industry Association, inviting industry entrepreneurs and interested parties to attend.

Emil Haddad, General Manager for Southeast Asia at Husky Technologies Limited, a leading technology company in machinery and injection molding systems, shared perspectives on the beverage industry.

The State Railway of Thailand has signed a construction contract with the Unique engineering consortium to build the Red Line extension from Talangchan to Salaya, valued at over 20 billion baht, with groundbreaking set for July 15 and opening in July 2029. Anan Phothnim Daeng, acting governor of the State Railway of Thailand, announced that on May 19, 2026, the railway signed the contract with a joint venture between Unique Engineering and Construction Public Company Limited and Trustee Construction Limited. The Sirinaj-Talangchan-Salaya section and three additional stations—Phra Ram VI Bridge, Banggrok-MEA, and Ban Chimplee—have a combined budget of 14,720 million baht, while the Rangsit to Thammasat University Rangsit Center section has a budget of 6,057 million baht. Construction is expected to begin July 15 and take three years, completing in June 2032 and opening for service in 2029. The Sirinaj-Talangchan-Salaya section spans 20.50 kilometers with 13.83 kilometers at ground level and 6.67 kilometers elevated, featuring nine stations: Sirinaj, Bangkhunnon, Talad Nam Talangchan, Phra Ram VI Bridge, Banggrok-MEA, Ban Chimplee, Kanchanaphisek, Salathammasonpon, and Salaya. Construction areas use primarily railway land with no land acquisition required. The Rangsit to Thammasat University Rangsit Center section spans 8.84 kilometers at ground level with four stations: Khlong Neung, Bangkok University, Chiangrak, and Thammasat Rangsit Center, mostly utilizing railway land with approximately 14 acres of land requisition for station and access road construction. When operational, the project will reduce travel time from Pathumthani to Bangkok and improve access to the Thonburi-Salaya area through the main rail system, alleviating traffic congestion while promoting economic development around the stations.

An AC technician got quite a shock after cleaning an air conditioner unit and finding snake eggs inside. The discovery has left social media users baffled about how the snake managed to get in. On May 19, TikTok user @woraphot03, an air conditioning technician, posted a disturbing video after finding snake eggs in an AC unit, captioning it: "Don't trust your AC anymore if you find something like this!" The footage appears to show an old, rarely-used air conditioner with snake skin shed on top, but the truly horrifying discovery came when the technician opened the AC panel and found it packed with unhatched snake eggs—approximately 10 in total. After the post went viral, many users flooded the comments asking how the snake could have possibly gotten inside. The technician believes the snake likely entered through gaps around the air intake duct connected to the external compressor unit.

HolyShred, a fast-casual Thai restaurant in downtown San Francisco, is leveraging data-driven strategies to fuel its growth. Just three months after opening its first location in October 2025, the restaurant has already climbed into the top 10 most popular Thai restaurants on DoorDash in San Francisco, reflecting strong consumer appetite for authentic, bold Thai cuisine in the U.S. market. This achievement demonstrates growing openness among U.S. consumers toward diverse and distinctive Thai flavors.

HolyShred was founded by a team of young Thai entrepreneurs who recognize Thai food as one of Thailand's key strengths and want to present it in an accessible format suited to urban lifestyles. The name combines "Holy" (representing "the ultimate") with "Shred" (referring to the shredded meat dishes), creating a memorable, easy-to-recall brand. HolyShred maintains authentic Thai flavor profiles—spicy and intense—without over-Americanizing the cuisine, while adapting the dining experience to American consumer behavior, such as adding chili paste and simplifying menu composition.

Signature menu items include shredded chicken noodles, Haad Yai-style fried chicken rice with nam jim dipping sauce, and green curry with grilled chicken. Other offerings include wagyu soy stir-fry, wagyu drunken noodles, and fried chicken pad Thai served with fragrant chili dip instead of standard chili powder, adding contemporary dimensions to the Thai dining experience. Average prices per dish are around $13.95 (approximately 452 baht), below the typical 18+ dollar range for comparable restaurants, with average order value around $25 (approximately 810 baht). The primary customer base consists of working professionals in San Francisco's business district.

Co-founder Thanach Chatuphat explained that HolyShred emerged from a team with complementary expertise. Co-founder Peeradeep Mukjangkul brings business development and marketing experience from his previous role at a renowned Thai Edtech company, while Thanach brings technology development and platform expertise to build HolyShred's backend systems. They've developed dashboards to track customer growth and identify service hotspots to improve speed and efficiency. The team is preparing a new funding round from both Thai and international investors, with plans to expand Thai cuisine nationwide across the U.S. and develop a modern, user-friendly Thai food ordering platform catering to health-conscious consumers.

Looking stunning and making perfect shots! Three hot presenters Jeff Satere, Mean Nichakun, and Pie CIR*CRL challenged the basketball community by launching the 'est COLA 3×3 Basketball U-League' campaign.

The est soft drink brand, a Gen Z favorite, held a campaign launch event for the 'est COLA 3×3 Basketball U-League 2026'—Thailand's most awesome 3×3 basketball championship league. The brand brought three attractive young ambassadors to captivate the new generation: Jeff Satere, Mean Nichakun, and Pie CIR*CRL, who showcased their charm and shooting skills with 'THE ICONIC est SHOOT' in a spectacular opening featuring the passion of all three presenters and surprise mission challenges including the 'est SHOOT All-Star Match' with special guests like the band CIR*CRL, Jackie Chakrin, and Thai national basketball players Freddy Lich, Om Chanatip, Tete Aruttapong, and Junior Imanuel, plus rising 3×3 basketball athletes.

The evening's highlights began with 'THE ICONIC est SHOOT' parade, opening with flag-bearing dancers waving 'est SHOOT FLAG' banners to hip-hop beats, led by Pie CIR*CRL and CIR*CRL members with street dancers UDO delivering high-energy performances under the 'BOOST THE IGNITION' theme. Mean Nichakun, Jackie Chakrin, and four basketball players—Freddy Lich, Om Chanatip, Tete Aruttapong, and Junior Imanuel—continued the energy in sporty looks under the 'SHOOT ATHLETIC POWER' theme. Jeff Satere closed the show as a stunning runway model under the 'AWESOME RUNWAY OF GLORY' theme, igniting cheers from enthusiastic fans.

A standout moment was the 'est SHOOT All-Star Match,' where presenters, artists, and basketball stars competed intensely, split into two teams: Team Salty Strike led by Jeff Satere, Pie CIR*CRL, Sam CIR*CRL, Tutor CIR*CRL, Freddy Lich, and Om Chanatip, and Team Lemon Dunk led by Mean Nichakun, Jackie Chakrin, Leon CIR*CRL, Pee CIR*CRL, Ben CIR*CRL, Tete Aruttapong, and Junior Imanuel, with young 3×3 basketball athletes showcasing their skills alongside the celebrities and Thai national players.

Jeff Satere remarked: 'Basketball isn't just about winning or losing—it's a community of passionate people who want to release their energy together. During the 'est SHOOT All-Star Match,' it was fun and serious. Being part of this activity, getting close to everyone, and giving energy to everyone on the court was amazing. And we shot so successfully without worrying about running out of energy.'

Mean Nichakun shared: 'I'm already into sports, and being part of the 'est COLA 3×3 Basketball U-League' campaign—the most awesome 3×3 basketball championship league right now—feels like we're in a world where basketball is more than just a sport; it's a space where everyone shares their passion energy together.'

Pie CIR*CRL concluded: 'Today est brought basketball together with music, dancing, and fun activities. It felt like the worlds of sports and entertainment came together perfectly.'

The campaign launch event for 'est COLA 3×3 Basketball U-League' and the debut of the new product 'est Shoot Salty Lemonade' was held at CU Sport Complex at Chulalongkorn University. Additionally, est supports the youth basketball league 'D-League Youth Basketball' in partnership with Talent Company Limited and the Basketball Association of Thailand.

On May 18, 2026 at 6:00 PM, Mongkol Kitti Suksintharan, chairman of the Bangkok Can Fly group, along with Phaspong Chaiyavirinyawanit and candidate deputy Bangkok governor Phakorn Chanthakanha, held a community engagement event at Lumpini Park featuring aerobic exercise activities attended by hundreds of residents.

Before the park event, Mongkol visited Wat Thung Khru School, where hundreds of students welcomed him. He emphasized that physical fitness is essential for preparing citizens to handle future crises.

During the outing, Mongkol addressed a recent train-bus collision that resulted in a fire and multiple fatalities, noting that Bangkok's critical railway crossing problem stems from inadequate barrier systems that fail to deter drivers. He explained that current wooden barriers provide insufficient deterrence, with many drivers ignoring warning signals by crossing barriers or parking on tracks despite station officials' attempts to signal them away. This dangerous behavior is a leading factor in Bangkok traffic congestion, given the hundreds of railway crossings scattered throughout the city.

Mongkol proposed permanent solutions including underground passages modeled after Bangkok's Bang Sue design, where trains run above ground while vehicles pass below. He suggested this design, used successfully in many countries with urban rail systems, requires significant budget allocation from the Transport Ministry and Highway Department but represents a worthwhile long-term investment in safety and traffic flow.

For a more budget-friendly alternative, Mongkol recommended adopting China's automated closing gate system using automatic sliding steel panels instead of traditional wooden barriers, preventing vehicles from entering crossing points when trains approach. He also proposed implementing AI-controlled traffic signal management and advanced warning systems.

Addressing earthquake preparedness following a recent 5.3 magnitude earthquake in Myanmar that was felt in Bangkok high-rises, Mongkol stressed that buildings exceeding 20 stories should be equipped with parachute systems and survival equipment for occupants.