Government Launches Mobile Vendor Program to Bring Affordable Goods to Communities Nationwide
Thailand's government has launched the 'Thai Help Thai' program to deliver essential goods at discounted prices through mobile vendors, postal services, and community shops across the nation. The three-month initiative aims to reduce living costs by at least 280 million baht while reaching over 4 million households through a network of 3,800 mobile vendors and nearly 1,000 distribution points. The program offers 14 essential consumer items at special prices to help reduce household expenses and provide convenient shopping options for communities.
Prime Minister Anutin Charnvirakul presided over the opening of the 'Thai Help Thai - Reducing Cost of Living through Commerce Mobile Vendors' program on Tuesday, May 12, 2025, at Santitham Building, Government House, joined by Deputy Prime Minister and Commerce Minister Supachai Suthammaphand. The government has prioritized supporting the cost of living for citizens, particularly those in remote communities with limited access to affordable goods. The Commerce Ministry's Department of Internal Trade will manage the program, coordinate with manufacturers, and set prices for essential items. The Interior Ministry will support vendor selection and coordination, while the Ministry of Digital Economy and Society, through Thailand Post, will support distribution networks to ensure goods reach all communities efficiently.
The program will run for three months in alignment with government economic stimulus measures, including the 'Half Price Plus' scheme launching May 15 - June 14, 2025. Fourteen essential consumer products will be sold at special prices through 3,800 mobile vendors nationwide, 946 postal service points across provinces and districts, and 129 community shops. Prime Minister Anutin stated the program aims to reduce living expenses by at least 280 million baht and benefit over 4 million households, bringing affordable goods directly to communities while eliminating travel costs. Deputy Prime Minister Supachai Suthammaphand explained the Commerce Ministry will oversee overall management, coordinate producers, establish product lists and pricing standards, and monitor program effectiveness to ensure citizens receive genuine discounts on fourteen daily-use essential items that directly reduce household expenses.