Häfele Thailand is driving growth in a real estate market entering a new normal phase by launching over 100 new innovations and expanding its product portfolio across six categories to over 20,000 items, showcasing its Häfele lighting solutions at the Architect '69 event.

John Clare, Managing Director of Häfele (Thailand) Limited, revealed that the German home and building products leader aims to grow revenue to 4.9 billion baht in 2026, up from 4.5 billion baht the previous year. Despite Thailand's real estate market slowdown, Clare noted that the market has fundamentally shifted over the past 2-3 years. Large-scale developer projects have declined due to reduced purchasing power, rising construction costs, and economic uncertainty affected by geopolitical tensions. However, Häfele views this slowdown as structural change rather than contraction, with the luxury segment continuing to grow and high-potential customer groups maintaining demand.

The company sees new opportunities in the growing number of medium and small-scale projects—currently around 400-500 new projects entering the market, primarily residential developments. Regional markets present another growth driver, particularly Phuket, which is booming in luxury real estate and wellness projects, alongside Chonburi and Rayong, which benefit from industrial and investment sectors.

Häfele's growth strategy rests on three pillars: increasing revenue from new products and innovations, expanding to high-potential markets, and increasing market share from existing and new customers. The company continues developing innovations across six main product categories, with particular focus on electrical appliances and home systems—which represent large market segments with high revenue impact—while maintaining strength in hardware and fittings to secure existing revenue.

The company plans to expand beyond major cities through showroom openings, service centers, and partnerships with regional partners to increase customer accessibility. Simultaneously, Häfele is investing heavily in supply chain efficiency to manage inventory and meet dispersed demand, particularly given global supply chain volatility.

Key challenges remain rising costs, with raw material expenses increasing 30-40% and logistics costs up 15-20%, prompting many market competitors to raise prices. Despite this, Häfele continues efforts to maintain pricing as long as possible to reduce customer burden and protect competitiveness.

On April 30, 2025, Areeratana Murarchai, head analyst at GCAP GOLD, revealed that gold prices are trending toward high volatility this week, with Middle East peace negotiations being a critical factor to monitor closely. Volatility intensified after President Donald Trump announced cancellation of U.S. delegation talks with Iran regarding a ceasefire agreement in Pakistan, adding a hardline stance with the comment "If they want to talk, just call." Meanwhile, Iran's foreign ministry spokesman clearly stated there are no plans for direct negotiations. However, recent reports indicate Iran has submitted a new proposal through intermediaries, suggesting both sides end the conflict and focus on resolving the Strait of Hormuz crisis by having the U.S. lift its maritime blockade against Iran before returning to nuclear discussions later. Despite no clear conclusion yet, uncertainty remains high. This directly impacts gold prices because progress in negotiations would reduce safe-asset buying pressure, potentially triggering short-term profit-taking sales. Oil prices may decline, reducing inflation pressure and shifting market focus toward Federal Reserve interest rate direction. Gold is expected to remain volatile in line with international political news developments, with investors advised to be cautious of rapid-fire geopolitical updates. Another critical factor is the Federal Reserve meeting on April 29, with markets assigning a 99.5% probability that the Fed will maintain rates at 3.50%-3.75% for the third consecutive meeting. Investors should also watch Jerome Powell's statements regarding his future role and policy outlook for the latter half of the year, as well as confirmation of Kevin Warsh as the next Fed chair, which could represent a significant shift in monetary policy. Analysts noted that gold shows short-term rebound signals but structurally isn't in a full uptrend yet—it's merely testing resistance during a base-building phase. If prices sustain above $4,650, they could test next resistance at $4,680-$4,700. However, if prices fail to break through these resistance levels and drop below $4,550, investors should watch for renewed selling pressure. For Thai gold investment strategy, analysts recommend "waiting for price pullbacks" to accumulate around 70,000-69,500 baht, and "taking profits in stages" if prices cannot break through 72,000-72,500 baht.

At 9:40 a.m. on April 30, 2025, at Government House, Deputy Prime Minister Songsak Tongsri, speaking as a core leader of the Bhumjaithai Party (BTP), addressed the allocation of committee chairman positions within the party. He stated that such matters should be handled by the party caucus rather than the executive branch, which is already responsible for other functions. The executive's role is limited to responding to parliamentary inquiries and motions when the caucus submits them, ensuring proper checks and balances between branches. When asked about reports that MP Nattachon Srigokeua from Songkhla left the party's parliamentary group chat after not being named a committee chairman, Songsak noted these were merely rumors and suggested the actual facts should be verified directly with the person involved. When pressed on whether leaving the group indicated displeasure at being excluded, Songsak suggested the MP may have simply pressed the exit button accidentally. When asked if this could be a slip of the finger, Songsak replied that the facts remain unclear without further verification.

Deputy Governor Don Nakornthap of the Bank of Thailand's Financial Policy Division explained that the Thai real estate sector is currently facing "two major shocks" from the energy crisis—both on the supply side through increased construction and material costs tied to energy prices, and on the demand side through higher living costs reducing consumer purchasing power.

Residential property transfer data shows a continuous downward trend over the past three years, though recent slight improvements have emerged. While foreign demand has increased in unit numbers, total transaction value has not grown proportionally due to a shift in buyer demographics from high-income groups to lower-priced market segments.

Credit conditions remain sluggish, with retail and real estate lending still negative and non-performing loans (NPL) remaining high compared to international standards. Borrower behavior of not abandoning properties keeps debts lingering in the system.

On the supply side, residential projects remain abundant despite fewer new launches last year, requiring continued time to clear inventory. Smaller developers face greater pressure than larger ones due to capital constraints and credit access difficulties.

A critical market shift is the growing second-hand home market, which has increased from approximately 31% to 41% market share. Across nearly all income groups, consumers increasingly prefer second-hand properties due to better affordability as new home prices remain elevated.

Affordability remains a significant pressure point, with residential prices trending upward long-term while incomes have not kept pace, making credit access increasingly difficult for lower-income earners. New lending data shows the proportion of borrowers earning below 30,000 baht monthly dropped from about 10% to 7%, while higher-priced real estate gained share, reflecting greater market dependence on high-income buyers.

While financial institutions have not tightened credit standards, declining borrower quality has automatically reduced loan approvals.

On April 23, 2026, the Department of International Trade Promotion (DITP) under the Ministry of Commerce continued its support for Thai entrepreneurs by hosting the second Cross-Border e-Commerce 2026 event in Chiang Mai at the Wintry City Resort Convention Hall. The event was designed to enhance the capabilities of northern entrepreneurs, enabling them to expand trading opportunities to foreign markets through online channels effectively.

The event was inaugurated by Wutthisak Kanjanapon, Director of the Digital Commercial Market Bureau, alongside government and private sector partners including Chiang Mai Commerce Office, Lampang Commerce Office, Chiang Mai Industry Office, Lamphun Chamber of Commerce, e-commerce platforms, logistics partners, and international payment service providers.

More than 200 entrepreneurs participated in the event, representing diverse product categories including processed food, fresh fruit, processed fruit, health and beauty products, beverages, lifestyle goods, and more. Export value through online platforms is projected to exceed 160 million baht within one year.

Event activities included knowledge-sharing and capacity-building sessions such as presentations on "TOPTHAI: Next Step to Global with Digital Platforms" to guide market expansion strategies through digital platforms, and a special presentation on "Upgrading Business to the Digital Age with AI" by technology application experts.

The event also featured discussion forums and market insights from leading e-commerce platforms including Thailand Post Mart and Alibaba.com, which shared market trends, sales techniques, and international trade opportunities, as well as Shopee, which showcased the success story of Thai brand Ingu on its platform.

Additionally, entrepreneurs participated in Business Matching sessions to negotiate directly with platforms, and Business Consulting activities offering comprehensive advice on trade, finance, international payments, and logistics. AI Training courses were also provided to help entrepreneurs leverage digital technology in borderless commerce.

DITP plans to continue organizing events nationwide under the Cross-Border e-Commerce: TOPTHAI project. Northeastern entrepreneurs are invited to the next event on June 10, 2026, at the Emerald Room, Kosha Hotel in Khon Kaen. Online entrepreneurs can participate in July sessions from anywhere. For more information, visit TopThaibyDITP on Facebook, Instagram, TikTok, and YouTube, or call the DITP hotline at 1169.